CEO Opening Letter for 2025

Dear Mentorians,

As we step into 2025, I am filled with immense pride and gratitude as I reflect on all that we have accomplished together at Mentor Media. Our journey over the past years has been nothing short of remarkable, and it is thanks to the commitment, innovation, and passion of every individual within our organization that we continue to break boundaries and redefine what is possible in our Supply Chain Management Services.

The highlights in 2024 were our new sites in MM Juarez 2 and MSC Monterey were in full operation and in November we started operation in MSC Thailand. Other existing sites were right size according to the business level expected in the near future. For China, we made preparation restructure from Entity/Regional Organization to One China Organization, schedule to be in operation in 2025. These are actions critical in respond to the China + N strategy. I appreciate the support and co-operation of every Mentorian to bring the above to fruition.

The year ahead presents new opportunities and challenges. With Trump 2.0 in the USA, we are expecting more uncertainties then prior year, as geopolitical changes would be intense. Our Supply Chain Global Network is an advantage by itself but has to be agile and resilient in responding to the changes that come our way. Together we will adapt and formulate optimal Supply Chain Network for our current and future customers. The technology landscape is evolving faster than ever before, with technology continuing to reshape how we innovate and deploy supply chain solutions. From AI-driven applications to improve our efficiency and effectiveness at work and more automation in our process through robotics applications, automated mobility products and IOT devices….. to name a few often-mentioned ones. It is clear that adaptability and forward-thinking are essential to remain at the forefront of supply chain services we offer.

In 2025, we will continue to place emphasis on sustainability as we march forward with the goal of achieving carbon neutral by 2050. We recognize the responsibility we must contribute to a more sustainable and inclusive future. Our initiatives in ESG will continue apace.

I am also excited about the growing role of collaboration within our industry. Whether it’s partnering with cutting-edge tech companies, manufacturers, fostering talent from diverse backgrounds, or engaging with our customers in new ways, the power of teamwork will be central to our success. Together with our customers, we can explore new frontiers, solve challenges, and build lasting connections.

None of this would be possible without the incredible people of Mentor Media—each of you contributes to our success and brings a unique perspective that drives us forward. Thank you for your dedication, creativity, and resilience. I am confident that, with your continued passion, we will achieve even greater heights in the year ahead.

Let us move forward with purpose and excitement, ready to embrace the challenges and opportunities that 2025 will bring. Together, we will continue to make a lasting impact on the world, aptly reflected in our tagline :WE SUPPLY THE WORLD”!

Here’s to a bold and transformative year ahead!

Wishing all Mentorians and their family a Happy, Healthy, and Prosperous New Year!

With gratitude and optimism,
Lim Kok Khoon President & Chief Executive Officer
Mentor Media